Profitable Podcaster Summit

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Jennifer Henczel interviews Raven, the Talk Show Maven

FREE Ticket to The Profitable Podcaster Summit

Live 3-Day Event

It’s happening from November 17 – 19, 2022

30+ Celebrities and Expert Speakers Over 3 Days

Podcasters put a lot of hard work into producing a show listeners will love, yet many of them can’t figure out how to get compensated for the valuable content they are putting into the world. Come and learn the step-by-step secrets on how to profit from your podcast. We will teach you:

  • how to MONETIZE your podcast listeners and guests – you can turn fans into buyers.
  • how to MASTER the art of “interviewing up” – landing your dream guest even if you have a small following and little to no downloads.
  • the STRATEGIES you need to achieve a consistent 4 to 5 figure PAY DAY from your podcast without having to have or create a product
  • how to structure a share-worthy interview that will give you CA$H. MOMENTUM that you can capitalize on.
  • how To Repurpose Your FREE Podcast into a Profitable TV Series (airing on 3 of the biggest TV Streaming channels… Roku, Amazon Fire & Apple TV).
  • and so much more!

The Profitable Podcaster Summit was created, because Raven knows what it feels like to put your heart into a podcast or broadcast and love what you do, all the while wondering if the money will ever come. Starting her career in a hospital room as she sat with her mother, she knows better than most that when you learn how to utilize the right strategy, you can, indeed, profit from your podcast!

Get your Free Ticket to our 3 Day Live Event ($2997 Value)

Meet Raven, The Talk Show Maven

Jack Canfield says “she’s one of the best interviewers on the planet”. Her name? Raven, The Talk Show Maven, known by many as the Queen of Interview Marketing & Conversion.

As a child she dreamt of being on the radio. However, her broadcasting journey didn’t begin until she was 55 years old and sitting in the ICU at her mother’s bedside.

Since then, Raven has gone on to become: a former CNN radio correspondent, a 5X award winning talk show host, international bestselling author, CEO & Founder of Raven International Broadcast Media Empire, Amazing Women & Men of Power Podcast Network, Power Me Up iHeart radio, The Beyond the Interview Profitable Podcaster Agency, Raven International Television Network, AND… a proud recipient of Barack Obama’s 2016 President’s Lifetime Achievement Award.

For more than a decade, Raven has been committed to helping others find and own their voice so they can finally Step Out Of The Shadows Into The Spotlight, and become the Oprah or Larry King in their niche so they will be seen and heard by MILLIONS, with their very own Podcast, Radio & TV, or Interview Talk Show Series.

I’m so excited to be a speaker in The Profitable Podcaster Summit

Jennifer Henczel

TRANSCRIPT

[00:00:00] Hi everyone. Jennifer Hensel here from the Women in Podcasting Show, and I have on the show with me today, Raven, the talk show, Maven as a child, Raven dreamt of being on the radio. However, her broadcasting journey didn’t start until she was 55 years old and sitting in the ICU at her mother’s bed. Since then, Raven has gone on to become a former CNN Radio correspondent, a five times award-winning talk show host, international bestselling author, CEO and founder of Raven International Broadcast Media Empire, Amazing Women and Men, a power podcast network.

[00:00:40] Power Me Up, iHeartRadio, the Beyond the Interview Profitable Podcast Agency, Raven International Television Network. And. Listen to this. She was a proud recipient of Barack Obama’s 2016 President’s Lifetime Achievement Award. [00:01:00] Wow. Raven is really the person to know in podcasting For more than a decade, Raven has been committed to helping others.

[00:01:08] Find and own their voice so they can finally step out of the shadows into the spotlight and become the Oprah or Larry King in their niche, so they will be seen and heard by millions with their very own podcast, radio, tv, or interview talk show series. Join me in welcoming Raven, the talk show Maven.

[00:01:38] Welcome to the Women in Podcasting Show. Enjoy inspiring stories, interesting interviews, and powerful strategies from women around the. Jennifer Hensel spotlights. Today’s top podcasters, New podcasters and expert guests get tips for leveling up your life, gaining visibility, growing your business, monetizing your podcast, and so [00:02:00] much more.

[00:02:01] We invite you to support women in. Finding their voice and sharing their passion. It’s all about women empowering women.

[00:02:11] So thank you so much for being here, Raven. I’m so thrilled to have you on the Women of Podcasting Show today. So I just did your intro. And I also wanted to mention that Jack Camfield said that you are one of the best interviewers on the planet. . Love that Jack . Well, you know, you are so connected in the industry and you know so many people and you’ve had so many years of ex.

[00:02:38] Experience and accomplishments in this industry. I mean, it’s, it’s just you amaze me and I’m so thrilled that you invited me to be part of your upcoming summit. And so I wanted to chat with you about that today. I was led to you girl . Awesome, awesome. You know, and I’m a follow my gut type of person.

[00:02:58] Follow your gut type of person. [00:03:00] And so when a name just kind of pops. You know, I just kind of reach out, you know, I’m not the one that gets into the head a lot. I don’t know if it’s because I’m h d or because I’m old, or both . I’m the grandma of the industry and I’m okay with it, . But, um, I don’t know. But something just said, reach out to you.

[00:03:22] And why was I glad I did? Because the interview was Fanta. Oh, I’m so excited. I’m so thrilled, So thrilled to be in this summit. And it is the Profitable Podcaster Summit. Yes. And wow. Do you ever have some heavy hitters coming online? I mean, tell us a little bit about the summit. Oh my goodness. The summit was something that just kind of came to me.

[00:03:47] You know, I don’t know about you, Jennifer. Do you ever have those situations where, Um, you know, something just says you should do it and it doesn’t give you much warning or why. It just [00:04:00] says you should do it. And that , and that’s what it was. It was like, I hadn’t done a summit since, uh, I think 2018. Uh, we had 50 people on then.

[00:04:11] And, um, and I did that one live. You know, I mean, all the record, no recordings, . And that’s why it probably took me this long to do it this time, you know? But, um, and I just decided, okay, I’m gonna go with it. Because I have such a passion for this industry, I really would like for people to learn how to make some money, okay?

[00:04:35] And, uh, and, and know the value. Of their show because I truly have found out that most host podcast hosts, even live stream hosts and YouTube hosts. They’re so focused on the views. They drop the ball on asking for the money in presenting an offer. We do a fantabulous job [00:05:00] in promoting our guests and making them look good and helping our audience to understand the value of what they’re offering.

[00:05:06] But we really do drop the ball on us, and so I wanna get people to make 3, 4, 5. Even six figures because it can be done. And this is what the purpose of the summit is be. Before you can make that five or six figures, you gotta make that first dollar. I learned that from my early on Mentor, Alex Mendo. And so we wanna get you to where you will be comfortable and confident about the value of your show and you’re okay.

[00:05:40] Putting a offer out there, putting a call to action out there and having a funnel that’s going to work for you and just really stepping out there and, and forgetting about that. You have a podcast or as I say, a kitchen table radio, but sit in that chair when you broadcast like you’re on nbc, abc, [00:06:00] cbs, or whoever your major TV or podcast radios, I should say traditional radio station.

[00:06:07] And don’t think so much podcast because I think that’s where you, us as the host, we lose the value because we’re thinking, Oh, I just have a podcast. But in this day and age, I’m sure you would agree, Jennifer, it has as much power and value as terrestrial radio, right? Or as regular tv. In fact, They are going to podcasting because they were seeing they were losing people because people love that on demand value that US podcasters offer.

[00:06:39] Of course, on my camp we, you know, our industry or our community, we help our host take their podcast to radio and from radio to TV because I believe people like to consume information in all kind of ways. We even make sure they get in best selling books. And this is why the summit is going to talk to you about all those pieces because as [00:07:00] hosts, okay, you know this, Jennifer, but not a lot of people know this.

[00:07:04] We’re not just host, we are in the media. Stick that chest out, right Jennifer? . Yep, that’s right. That’s right. And oh, I, I’m so amazed. I can’t believe you mentioned Alex Mendo and I, I, I, when I learned about online marketing, it was from Alex Tele seminar, his Teles seminar secrets program. Yes, yes, Yes, exactly.

[00:07:26] That’s what I took. Yeah. And Tom and Heon. Ah, yes. And he’s there. And you’ve got Tom Andon. Summit. Oh my goodness. Yes. Alex was too busy. He was, you know, so I couldn’t get, couldn’t even get in contact with him. But I just left a private event a couple weeks ago, my husband and I, where we spent two days in this private teaching event at the Wizard Academy in Texas with him.

[00:07:50] But he’s been on all my other summits. I think this is the only one he hasn’t been on, and that’s the person that I learned that when the quickest way to become an expert is to interview [00:08:00] experts, and he actually is responsible for me being in. Thing Cuz I think I may have told you, or I’m not sure if you know that I launched.

[00:08:07] First show, um, at the hospital. I created my first show from the hospital after hearing Alex sing on one of his Teles seminar secrets called that the quickest way to become an Expert is to interview others. I drafted out my show. That was February 6th, 2006 from the hospital and April 23rd, 2006, I launched my first show from the kitchen table and been doing it ever since

[00:08:30] Wow. Wow. So amazing, So, so thrilled that Tom’s gonna be on there. Tom Anion. And then you have some other heavy hitters too. You’ve got some really top speakers coming on. Tell us about some of the other speakers that are gonna be in the summer. We have First Lady of Motown. A lot of people don’t remember her if they’re younger, but people my age, I’m 71, proud, 71 year old.

[00:08:55] Hey, shout out to all. Senior Women and Men. , [00:09:00] uh, Clat Robinson is her name. She was married to Smokey Robinson. And, um, but more importantly, she was the first female singer at Motown. Barry Gordy gave her the name as the first, uh, Lady of Motown. She sang with Smokey Robinson in the Miracles, and then later her in the Miracles.

[00:09:19] She just got a star, I think, on the Hollywood Walk of Fame, uh, last year or the year before and some other great stuff. We got Steve Osher, of course, one of my mentors and friend, a new media summit, uh, podcast magazine. We could go on and on. Kim Coles actress Kim Coles. She talks about how to broadcast and captivate.

[00:09:40] You guys might remember her on Living Single. Yeah, she played Sinclair. We got, um, legendary. TV talk show hosts, Rolanda Watts, and you know, Roland’s also teaching people voiceover. So, and of course we got Les Brown, right? Jennifer? We got Les Brown, the motivator and [00:10:00] oh, um, Bob Berg. Oh, he’s really nice. I, you know, Bob Berg is into referrals and being a go giver, we got, um, Do you remember Earl Knight Andal?

[00:10:11] Well, he married a lady that was 30 years younger. Her name is Diana Knight Andal. She’s the first lady of transformation, so we have her on there. Terry Levine, Don Green, CEO of Napoleon Hill, and the legendary author, Napoleon Hill’s grandson, Dr. J b Hill, I recorded his. Um, so we, you know, I talked to him.

[00:10:35] Not feeling well. He’s not bad, but he wasn’t able to do a live interview, so we’re airing one that we did with him a while back that he agreed to have us there. Lisa Savage, Tom Anion. We got Jennifer Henzel. Yay. Oh yeah, . And uh, we got LeBron Green, who was a supervising producer with Oprah Winf, with the Oprah [00:11:00] Winfrey Show.

[00:11:00] She’s on there. My husband, colleague Glover, who worked with Michael Jackson, Prince and all that, he’s gonna share some insider secrets. Wally Amos, uh, this is another one. Um, we weren’t able to catch him live, but we’re sharing one of, one of the best interviews. I’ve done four or five with him. He is 86. So, His wife said he wasn’t doing the best, but we wanted to feature him because he is a legendary when it comes to branding.

[00:11:27] Remember he came up and invented the, um, famous, famous cookies. You remember those? You ever eat any of those? Yeah, Totally, totally. So you’ll enjoy this interview cause it’ll talk about his music career and how he. Really, uh, he really knows how to brand and, and make hisself pop, make his stuff self stand out among a crowd of other people.

[00:11:48] Like he’s the only one. And so that’s why I wanted to share him. But yeah. And those are just, uh, some of the superstars that’s so amazing, over 30 speakers and is over [00:12:00] three days. So it is packed with value. And we’re gonna have a link in the show notes so people can sign up for free. Can you believe everybody?

[00:12:08] This is. Free. Well, one of the things that we decide, we have a few people that did little mini master classes, like, uh, Anna Sheller, one of my host, she did a master class on Twitter chat, uh, for podcasters. We have someone else did something for crowd funding for podcasters. So their interview was so good and they had a second topic, so they just kind of did a mini class.

[00:12:31] I think you’ll enjoy that. I’ll be popping in with. Five minute and eight minute trainings. One of my, uh, I guess you could say my secret sauce is being able, like everybody is saying, how did you get so many people in one summit that celebrities and thought leaders? And that’s always been my secret sauce.

[00:12:50] So I’m gonna kind of share some of those. But, um, and then you’ll have the opportunity, you know, If you want to upgrade and get [00:13:00] the lifetime access, you know, you know, I never really get this lifetime access, so I guess as long as God keep me on earth, , you guys get to keep in bow heads in prayer, and see if you can get a good another 20, 30 years.

[00:13:15] How about that? You know, 104 is what I’m going for. , you can do. Yeah. And so you’ll have an opportunity to come to my three day live event. If you, um, go ahead and upgrade, we’re giving you that ticket and you’ll get my production toolbox. All that stuff is on the website. It, we made it so juicy for you, and this is for podcasters and broadcasters that, that want to make money with their.

[00:13:46] Okay, so let me be clear of that. It’s not so much for the person that wants to learn how to do a show. There’s plenty of summits out there for that. We named it the Profitable Podcaster Summit because that’s the [00:14:00] name of the agency. We have the Profitable Podcaster Agency that helps podcasters make money.

[00:14:05] So everything is around that brand because Jennifer, I. You know, uh, seriously, I, I hope to be doing this particular part for maybe another 10, 15 years, but I don’t know, You know what I’m saying? But I do know my passion and my hunger right now is still where it’s been the past decade, and that is showing podcasters and broadcasters the value of what they have and moving them to the money.

[00:14:37] Yeah. 4, 5, 6 figures is what we’re going for. But I, if you never made a dollar, let me help you like Alex Mendo. Help me make your first dollar. Because when you do that, when you get that first sale, whether it’s $10, $20, whatever, that’s when your, your chest stick out. Yes, Yes. So the [00:15:00] Profitable Podcaster Summit is three days, and it’s free unbelievably, but it is free Raven’s giving it for free with over 30 speakers.

[00:15:09] And it’s gonna be broadcast live on iHeartRadio, Facebook, Roku, Apple tv, and Amazon Fire from November 17th to November 19th. Yeah. And it’s going to air, like you said, on the TV channels, the radio. Plus it’ll, It’ll air on Raven International tv. Uh, on our website there’s a page that, you know, we run the live shows on there, so, uh, I’ll make sure Jennifer gets that link too.

[00:15:37] If you wanna watch it on your website, you can. If you got streaming tv, Roku, Amazon Fire, Apple tv, kickback in your favorite chair, laying your bed, and just. Step away from the computer, you’ll be able to watch it on TV or listen on iHeart radio and you can then we are on Alexa too, so you can say Alexa play, uh, Power Me Up Radio Talk 24 7.

[00:15:59] That’s the [00:16:00] name of our radio station that’s on iHeart, and it’s gonna start at seven in the morning and it’s gonna run till about six or seven in the evening. And then we’re gonna kick it up and let it. Again until the next day. And then at 7:00 AM the next day we put the the new show on so you can listen and you know, you’ll be able to listen to the replays, however you wanna listen to it, but then the next day, the new one starts at 7:00 AM.

[00:16:28] And so that’s why you might want to upgrade. Totally up to you. It’s free if you wanna just, you know, listen in. But if you want that, uh, access to listen to it whenever you want. Until Raven gets 104 , you can’t take advantage of the upgrade . Oh, that’s amazing. I mean, who wouldn’t take advantage of the upgrade where you can get access to over 30 speakers?

[00:16:52] Mm-hmm. , no one. Just have it at your disposal. For, for Forever for almost forever right’s. Not as raving to [00:17:00] go, but um, yeah. So from November 17th to 19th, people can sign up and listen live for free. We’re gonna have all the links on women in podcasting.show. So if people type in their browser, women in podcasting.show, they can go and they’ll get all the links that we’re talking about here for the free version and the upgrade.

[00:17:19] That is just so amazing what you’ve created. Is so valuable because it’s all about monetizing your podcast. Like you said, there’s lots of resources for starting your podcast, but this is all for monetizing your podcast. Yeah, yeah. Making that money, honey. You know, I’ve done plenty of training, uh, teaching people how to podcast and broadcasts and.

[00:17:42] 30, I think I have 35 hosts on my network and I think maybe three of them had their own show. All the rest of them, you know, I had to help them get going from the start and that really satisfied me for over a decade. I started doing [00:18:00] this in 2006 and this year May 16. Of doing it. And the past co, I guess you could say the past five years, transitioned more into the let’s make money.

[00:18:14] Okay. Because that’s the biggest issue that people think they have. But the real biggest issue that podcasters have is the mindset and all you guys are gonna love Les Brown. He got so deep into. Making that mindset shift that you need to do. Diana Nightingale talked about it too, and JB Hill, Napoleon Hill’s grandson definitely talked about what it takes to move into action.

[00:18:40] Think about, he talked about the principles of Napoleon Hill. I mean, you know, for me as a podcaster, and I hope your, your podcast family is, is filling it too, it’s. To me, it still remains to be remarkable having conversations with people like [00:19:00] this. You know what I’m saying, Jen? Mm-hmm. , and you don’t really know them.

[00:19:04] You know, you get to know them as you interview, and I’ve gotten to be friends with some of ’em, but some of them that I just interview them and never talk to them again until I have a summit and they’re like, Oh, sure, Raven, count me in. Don’t underestimate the value of the relationships you have, just because somebody may never speak to you again beyond that interview.

[00:19:25] Still reach out to them when you want ’em on another show or you want them on a summit. I’ve learned to if, Well, to be honest, I learned if you don’t ask K Ash, you won’t g e t. Okay. And you gotta master the art of asking. And we talk about that a lot in the summit. We’re gonna go deep on that on my three day event.

[00:19:47] And I just wanna encourage you guys, if you really wanna get to the money, and it doesn’t mean that you’re running a business with your podcast. If your po, if you have a podcast and it’s the extension of your business, you’ll [00:20:00] learn how to get high-end clients from this podcast. You’ll learn. That you now are part of the media, and you don’t have to go by advertisement.

[00:20:11] When you have your own show, if you position your, you’re call to action in the right place and you position yourself as a leader. As the, the thought after leader in your niche, you know, and, and do all the things that they’re going to show you what to do. And Jennifer will tell you, I asked for the meat and the potatoes, right?

[00:20:34] Jen ? Yes. Yes, a hundred percent. It was the funnest interview I’ve ever been in. And, and you’re so knowledgeable at getting to the best pieces of the inform. Thank you for saying that. Yeah, cuz we don’t want fluff. You know, I, very few people, we shared their story. If I thought, okay, this is interesting, let’s talk about it.

[00:20:54] But I didn’t want it to be another, uh, summit to where you were gonna spend, you know, [00:21:00] 15 minutes on each person sharing your story. Those are valuable and I’ve done many of those and love them. But I really just wanted to get to. , the making the money, the monetizing, the prospering, the understanding, the value, the, the making.

[00:21:16] That mindset shift, because I know it starts with how you feel, okay. And how you feel is going to affect how you speak and what you speak about. And I always teach my clients, Jennifer, it’s not so much what you. It’s how you say it. And so this is why this, this mindset and how you’re feeling is so important.

[00:21:44] Otherwise, what you put out there, people aren’t gonna resonate in the way that you and, and perceive it in the way that you want them. You know what I’m saying? Jen? Oh, yes, Yes. And oh, you, you are a master interviewer. I can’t [00:22:00] wait. I can’t wait to see the other interviews that are coming online that you’re gonna have between November 17th and 19th.

[00:22:06] And, but I must say though, the biggest star, the most important person you can meet by showing up to this. Is Raven. Oh my goodness. You’ll make me cry, , because if you have not heard of Raven or met Raven, she is a mainstay in the podcasting industry. Everybody in the podcasting industry knows Raven. So come to the summit just to get to know Raven, and you will have a good time.

[00:22:34] You will learn a ton and you will get connected if you’re in Ravens universe. So come and join us in this summit. Oh, I thank you Jen and I, I got tell you guys, you already know Jennifer, so you know she brought it and she really did bring it. So you’re gonna be rooting, You’re gonna be like, That’s our girl.

[00:22:51] That’s our girl . So get ready. And I do wanna say one other thing you are gonna get when you register and the [00:23:00] event starts, you won’t get this until the actual day. It starts on the 17th. Uh, in your email you’ll get a little, um, link to where you can download your brochure. And it’ll have everybody in there when you know when, what day they’re coming on the time and all that.

[00:23:17] But don’t just cherry pick, right Jennifer? Don’t cherry pick and say, I want to see, hear Jennifer. I want to hear Les Brown. I mean, this is why we, we close down our regular programming on our radio station. We have a full 24 7 radio station with licensed music and all that. We’re shutting it down for those three.

[00:23:37] Because we want you guys to be able to listen from your car, listen on your phone. We’re shutting down our regular TV schedule and everything to put it out there. And I think, I’m not sure, but I think we may be the first. I think we might be the first person that I know of. Correct me if I’m wrong, Jennifer, that’s actually doing this on, on their social media page, on Facebook and [00:24:00] LinkedIn and also on, um, the radio network and also on three TV channels.

[00:24:07] I think we might be the first . I, I think so. That’s amazing. Yeah. That’s really amazing what you, And if it works out, we are gonna be offering it to other people to do, because I think it’s a great way to, cuz you know, you can’t really sit at a computer all day, you know? Yeah. But this way you can, you can be able to take the phone and, you know, you know, down, download iHeart app, plug it in your phone, and, and search for a Power Me Up radio.

[00:24:33] You’ll get our link. Go there, plug it into your phone. It can go with. Or you can, if you’re at home, you can look at TV or you can go to the website. So we tried to think of everything and so we didn’t want you guys to miss any because it’s hard. People say, Well, who’s the best? And you know, the, obviously the main big peak names come to your mind, but.

[00:24:54] I gotta tell you, it’s the ones in between. I think that’s really gonna surprise you [00:25:00] guys, cuz they really brought it. And guess what? They’re people like us. They’re not the big wigs that have, you know, they got their thing going on, right? And you wanna learn from them. But what about learning from people like you?

[00:25:12] Mm-hmm. , you, you, you, me. You know people that are in the trenches, you know what I’m saying? Yeah. They’re in the trenches every day. You know, they’re struggling and they’re telling you what they struggled with and how they were able to get past that struggle to the money honey. To change a chain . Yay.

[00:25:36] That’s fantastic. So that’s just amazing. Lots of people really need this and they’re gonna be, have a good time. So thank you so much for being here today, Raven. Thank you. I’m so excited. Thank you all for listening and I gotta get back in the, in the community. I don’t think I even ever myself, I signed up.

[00:25:54] I back, I don’t know, probably during the, what? What did we just go through? Pandemic or something? , [00:26:00] the guys. Hey, we’re coming out. The pandemic voting is over. It’s your time to shine. I’m gonna close with that. It’s to your time to come from the shadows to the spotlight and make you some money every step of the way.

[00:26:13] Turn your free podcast into a four, five, or six figure cash machine to change a chain. See you guys later. Bye-bye. Thank you for listening to today’s interview. You can find all the links we mentioned today in the show notes@womeninpodcasting.show. We’d love your follows, subscribes and positive reviews.

[00:26:35] They help us to elevate women’s voices everywhere. I invite you to join our community in the Women in Podcasting Facebook group and VIP club@womeninpodcasting.club.

[00:26:59] Hi [00:27:00] everyone. Jennifer Hensel here from the Women in Podcasting Show, and I have on the show with me today, Raven, the talk show, Maven as a child, Raven dreamt of being on the radio. However, her broadcasting journey didn’t start until she was 55 years old and sitting in the ICU at her mother’s bed. Since then, Raven has gone on to become a former CNN Radio correspondent, a five times award-winning talk show host, international bestselling author, CEO and founder of Raven International Broadcast Media Empire, Amazing Women and Men, a power podcast network.

[00:27:40] Power Me Up, iHeartRadio, the Beyond the Interview Profitable Podcast Agency, Raven International Television Network. And. Listen to this. She was a proud recipient of Barack Obama’s 2016 President’s Lifetime Achievement Award. [00:28:00] Wow. Raven is really the person to know in podcasting For more than a decade, Raven has been committed to helping others.

[00:28:08] Find and own their voice so they can finally step out of the shadows into the spotlight and become the Oprah or Larry King in their niche, so they will be seen and heard by millions with their very own podcast, radio, tv, or interview talk show series. Join me in welcoming Raven, the talk show Maven.

[00:28:37] Welcome to the Women in Podcasting Show. Enjoy inspiring stories, interesting interviews, and powerful strategies from women around the. Jennifer Hensel spotlights. Today’s top podcasters, New podcasters and expert guests get tips for leveling up your life, gaining visibility, growing your business, monetizing your podcast, and so much [00:29:00] more.

[00:29:00] We invite you to support women in finding their voice and sharing their passion. It’s all about women empowering women.

[00:29:11] So thank you so much for being here, Raven. I’m so thrilled to have you on the Women of Podcasting Show today. So I just did your intro and I also wanted to mention that Jack Canfield said that you are one of the best interviewers on the planet. Love that Jack . Well, you know, you are so connected in the industry and you know so many people and you’ve had so many years of experience and accomplishments in this industry.

[00:29:41] I mean, it’s, it’s just you amaze me and I’m so thrilled that you invited me to be part of your upcoming summit, and so I wanted to chat with you about that today. I was led to you girl . Awesome, awesome. You know, and I’m a follow my gut type of person. Follow your gut type of person. And so [00:30:00] when the name just kind of pops up, You know, I just kind of reach out, you know, I’m not the one that gets into the head a lot.

[00:30:07] I don’t know if it’s because I’m h d or because I’m old, or both . I’m the grandma of the industry and I’m okay with it, . But, um, I don’t know. But something just said, reach out to you. And why was I glad I did? Because the interview was Fanta. Oh, I’m so excited. I’m so thrilled, So thrilled to be in this summit.

[00:30:31] And it is the Profitable Podcaster Summit. Yes. And wow. Do you ever have some heavy hitters coming online? I mean, tell us a little bit about the summit. Oh my goodness. The summit was something that just kind of came to me. You know, I don’t know about you, Jennifer. Do you ever have those situations where, Um, you know, something just says you should do it and it doesn’t give you much warning or why.

[00:30:58] It just says you [00:31:00] should do it. And that , and that’s what it was. It was like, I hadn’t done a summit since, uh, I think 2018. Uh, we had 50 people on then. And, um, and I did that one live. You know, I mean, all the record, no recordings, . And that’s why it probably took me this long to do it this time, you know? But, um, and I just decided, okay, I’m gonna go with it.

[00:31:25] Because I have such a passion for this industry, I really would like for people to learn how to make some money, okay? And, uh, and, and know the value. Of their show, because I truly have found out that most host podcast hosts, even live stream hosts and YouTube hosts, they’re so focused on the views. They drop the ball on asking for the money in presenting an offer.

[00:31:56] We do a fantabulous job. And [00:32:00] promoting our guests and making them look good and helping our audience to understand the value of what they’re offering. But we really do drop the ball on us, and so I wanna get people to make 3, 4, 5. Even six figures because it can be done. And this is what the purpose of the summit is be.

[00:32:19] Before you can make that five or six figures, you gotta make that first dollar. I learned that from my early on Mentor, Alex Mendo. And so we wanna get you to where you will be comfortable and confident about the value of your show and you’re okay. Putting a offer out there, putting a call to action out there and having a funnel that’s going to work for you and just really stepping out there and, and forgetting about that.

[00:32:51] You have a podcast or as I say, a kitchen table radio, but sit in that chair when you broadcast like you’re on nbc, abc,

[00:33:00] cbs, or whoever your major TV or podcast radios, I should say traditional radio station. And don’t think so much podcast because I think that’s where you. Us as the host, we lose the value because we’re thinking, Oh, I just have a podcast.

[00:33:16] But in this day and age, I’m sure you would agree, Jennifer, it has as much power and value as terrestrial radio, right? Or as regular tv. In fact, they are going to podcasting because they were seeing, they were losing. Because people love that on demand value that US podcasters offer. Of course, on my camp we, you know, our industry or our community, we help our host take their podcast to radio and from radio to tv because I believe people like to consume information in all kind of ways.

[00:33:51] We even make sure they get in best selling books, and this is why the summit is going to talk to you about all those pieces because as.

[00:34:00] Okay. You know this, Jennifer, but not a lot of people know this. We’re not just host, we are in the media. Stick that chest out, right? Jennifer . . Yep, that’s right. That’s right.

[00:34:13] And oh, I, I’m so amazed. I can’t believe you mentioned Alex Mendo and I, I, I, when I learned about online marketing, it was from Alex Teles seminar, his Teles seminar secrets program. Yes, yes, Yes, exactly. That’s what I took. Yeah. And Tom and Heon. Ah, yes. And he’s on there. And you’ve got Tom Andon. Summit. Oh my goodness.

[00:34:35] Yes. Alex was too busy. He was, you know, so I couldn’t get, couldn’t even get in contact with him. But I just left a private event a couple weeks ago, my husband and I, where we spent two days in this private teaching event at the Wizard Academy in Texas with him. But he’s been on all my other summits. I think this is the only one he hasn’t been on, and that’s the person that I learned that when the quickest way to become an expert is to interview experts.

[00:35:00] He actually is responsible for me being in podcasting cuz I think I may have told you, or I’m not sure if you know that I launched my. First show, um, at the hospital. I created my first show from the hospital after hearing Alex sing on one of his Teles seminar secrets called that the quickest way to become an Expert is to interview others.

[00:35:19] I drafted out my show. That was February 6th, 2006 from the hospital and April 23rd, 2006, I launched my first show from the kitchen table and been doing it ever since . Wow. Wow. So amazing, So, so thrilled that Tom’s gonna be on there. Tom Anion. And then you have some other heavy hitters too. You’ve got some really top speakers coming on.

[00:35:41] Tell us about some of the other speakers that are gonna be in the summer. We have First Lady of Motown. A lot of people don’t remember her if they’re younger, but people my age, I’m 71, proud, 71 year old. Hey, shout out to all. Senior Women and Men. , uh, [00:36:00] Clat Robinson is her name. She was married to Smokey Robinson.

[00:36:04] And, um, but more importantly, she was the first female singer at Motown. Barry Gordy gave her the name as the first, uh, Lady of Motown. She sang with Smokey Robinson in the Miracles, and then later her in the Miracles. She just got a star, I think, on the Hollywood Walk of Fame, uh, last year or the year before and some other great stuff.

[00:36:25] We got Steve Osher, of course, one of my mentors and friend, a new media summit, uh, podcast magazine. We could go on and on. Kim Coles actress Kim Coles. She talks about how to broadcast and captivate. You guys might remember her on Living Single. Yeah, she played Sinclair. We got, um, legendary. TV talk show hosts, Rolanda Watts, and you know, Roland’s also teaching people voiceover.

[00:36:53] So, and of course we got Les Brown, right? Jennifer? We got Les Brown, the motivator and oh, [00:37:00] um, Bob Berg. Oh, he’s really nice. You know, Bob Berg is into referrals and being a go giver, we got, um, Do you remember Earl Knight Andal? Well, he married a lady that was 30 years younger. Her name is Diana Knight Andal.

[00:37:15] She’s the first lady of transformation, so we have her on there. Terry Levine, Don Green, CEO of Napoleon Hill, and the legendary author, Napoleon Hill’s grandson, Dr. J b Hill, and I recorded his. Um, so we, you know, I talked to him. Well, not feeling well. He’s not bad, but he wasn’t able to do a live interview, so we’re airing one that we did with him a while back that he agreed to have us there.

[00:37:42] Lisa Savage, Tom Anion. We got Jennifer Henzel. Yay. Oh yeah, . And uh, we got LeBron Green, who was a supervising producer with Oprah Win with the Oprah Winfrey [00:38:00] Show. She’s on there. My husband, colleague Glover, who worked with Michael Jackson, Prince and all that, he’s gonna share some insider secrets. Wally Amos, uh, this is another one.

[00:38:10] Um, we weren’t able to catch him live, but we’re sharing one of, one of the best interviews. I’ve done four or five with him. He is 86, so he. His wife said he wasn’t doing the best, but we wanted to feature him because he is a legendary when it comes to branding. Remember he came up and invented the, um, famous, famous cookies.

[00:38:31] You remember those? You ever eat any of those? Yeah, Totally, totally. So you’ll enjoy this interview cause it’ll talk about his music career and how he. Really, uh, he really knows how to brand and, and make hisself pop, make his stuff self stand out among a crowd of other people. Like he’s the only one. And so that’s why I wanted to share him.

[00:38:52] But yeah. And those are just, uh, some of the superstars that’s so amazing, over 30 speakers and is over three [00:39:00] days. So it is packed with value. And we’re gonna have a link in the show notes so people can sign up for free. Can you believe everybody? This is. Free. Well, one of the things that we decide, we have a few people that did little mini master classes, like, uh, Anna Sheller, one of my host, she did a master class on Twitter chat, uh, for podcasters.

[00:39:22] We have someone else did something for crowd funding for podcasters. So their interview was so good and they had a second topic, so they just kind of did a mini class. I think you’ll enjoy that. I’ll be popping in with. Five minute and eight minute trainings. One of my, uh, I guess you could say my secret sauce is being able, like everybody is saying, how did you get so many people in one summit that celebrities and thought leaders?

[00:39:47] And that’s always been my secret sauce. So I’m gonna kind of share some of those. But, um, and then you’ll have the opportunity, you know, If you want to upgrade and get the [00:40:00] lifetime access, you know, you know, I never really get this lifetime access, so I guess as long as God keep me on earth, , you guys get to keep in bow heads in prayer, and see if you can get a good another 20, 30 years.

[00:40:15] How about that? You know, 104 is what I’m going for. , you can do it. Yeah. And so you’ll have an opportunity to come to my three day live event. If you, um, go ahead and upgrade, we’re giving you that ticket and you’ll get my production toolbox. All that stuff is on the website. It, we made it so juicy for you, and this is for podcasters and broadcasters that, that want to make money with their.

[00:40:45] Okay, so let me be clear of that. It’s not so much for the person that wants to learn how to do a show. There’s plenty of summits out there for that. We named it the Profitable Podcaster Summit because that’s the name of [00:41:00] the agency. We have the Profitable Podcaster Agency that helps podcasters make money.

[00:41:05] So everything is around that brand because Jennifer, I. You know, uh, seriously, I, I hope to be doing this particular part for maybe another 10, 15 years, but I don’t know, You know what I’m saying? But I do know my passion and my hunger right now is still where it’s been the past decade, and that is showing podcasters and broadcasters the value of what they have and moving them to the money.

[00:41:36] Yeah. 4, 5, 6 figures is what we’re going for. But I, if you never made a dollar, let me help you like Alex Mendo. Help me make your first dollar. Because when you do that, when you get that first sale, whether it’s $10, $20, whatever, that’s when your st your, your chest stick out. Yes, Yes. So the Profitable [00:42:00] Podcaster Summit is three days, and it’s free unbelievably, but it is free Raven’s giving it for free with over 30 speakers.

[00:42:08] And it’s gonna be broadcast live on iHeartRadio, Facebook, Roku, Apple tv, and Amazon Fire from November 17th to November 19th. Yeah. And it’s going to air, like you said, on the TV channels, the radio. Plus it’ll, It’ll air on Raven International tv. Uh, on our website there’s a page that, you know, we run the live shows on there, so, uh, I’ll make sure Jennifer gets that link too.

[00:42:36] If you wanna watch it on your website, you can. If you got streaming tv, Roku, Amazon Fire, Apple tv, kickback in your favorite chair, laying your bed, and just. Step away from the computer, you’ll be able to watch it on TV or listen on iHeart radio and you can then we are on Alexa too, so you can say Alexa play, uh, Power Me Up Radio Talk 24 7.

[00:42:59] That’s the name of our [00:43:00] radio station that’s on iHeart, and it’s gonna start at seven in the morning and it’s gonna run till about six or seven in the evening. And then we’re gonna kick it up and let it. Again until the next day. And then at 7:00 AM the next day we put the the new show on so you can listen and you know, you’ll be able to listen to the replays, however you wanna listen to it, but then the next day, the new one starts at 7:00 AM.

[00:43:27] And so that’s why you might want to upgrade. Totally up to you. It’s free if you wanna just, you know, listen in. But if you want that, uh, access to listen to it whenever you want. Until Raven gets 104 , you can’t take advantage of the upgrade . Oh, that’s amazing. I mean, who wouldn’t take advantage of the upgrade where you can get access to over 30 speakers?

[00:43:51] Mm-hmm. , no one. Just have it at your disposal. For, For Forever. for almost forever, right? There’s not as Rav to go,

[00:44:00] but um, yeah. So from November 17th to 19th, people can sign up and listen live for free. We’re gonna have all the links on women in podcasting.show. So if people type in their browser, women in podcasting.show, they can go and they’ll get all the links that we’re talking about here for the free version and the upgrade.

[00:44:18] That is just so amazing what you’ve created. Is so valuable because it’s all about monetizing your podcast. Like you said, there’s lots of resources for starting your podcast, but this is all for monetizing your podcast. Yeah, yeah. Making that money, honey. You know, I’ve done plenty of training, uh, teaching people how to podcast and broadcasts and.

[00:44:42] 30, I think I have 35 hosts on my network and I think maybe three of them had their own show. All the rest of them, you know, I had to help them get going from the start and that really satisfied me for over a decade. I started doing this in [00:45:00] 2006 and this year May 16. Of doing it. And the past co, I guess you could say the past five years, transitioned more into the let’s make money.

[00:45:14] Okay. Because that’s the biggest issue that people think they have. But the real biggest issue that podcasters have is the mindset and all you guys are gonna love Les Brown. He got so deep into. Making that mindset shift that you need to do. Diana Nightingale talked about it too, and JB Hill, Napoleon Hill’s grandson definitely talked about what it takes to move into action.

[00:45:40] Think about, he talked about the principles of Napoleon Hill. I mean, you know, for me as a podcaster, and I hope your, your podcast family is, is filling it too, it’s. To me, it still remains to be remarkable having conversations with people like this. [00:46:00] You know what I’m saying, Jen? Mm-hmm. , and you don’t really know them.

[00:46:03] You know, you get to know them as you interview, and I’ve gotten to be friends with some of ’em, but some of them that I just interview them and never talk to them again until I have a summit and they’re like, Oh, sure, Raven, count me in. Don’t underestimate the value of the relationships you have, just because somebody may never speak to you again beyond that interview.

[00:46:25] Still reach out to them when you want ’em on another show or you want them on a summit. I’ve learned to if, Well, to be honest, I learned if you don’t ask K Ash, you won’t g e t. Okay. And you gotta master the art of asking. And we talk about that a lot in the summit. We’re gonna go deep on that on my three day event.

[00:46:47] And I just wanna encourage you guys, if you really wanna get to the money, and it doesn’t mean that you’re running a business with your podcast. If your po, if you have a podcast and it’s the extension of your business, you’ll learn [00:47:00] how to get high-end clients from this podcast. You’ll learn. That you now are part of the media, and you don’t have to go by advertisement.

[00:47:10] When you have your own show, if you position your, you’re call to action in the right place and you position yourself as a leader. As the, the thought after leader in your niche, you know, and, and do all the things that they’re going to show you what to do. And Jennifer will tell you, I asked for the meat and the potatoes, right?

[00:47:33] Jen ? Yes. Yes, a hundred percent. It was the funnest interview I’ve ever been in. And, and you’re so knowledgeable at getting to the best pieces of the inform. Thank you for saying that. Yeah, cuz we don’t want fluff. You know, I, very few people, we shared their story. If I thought, okay, this is interesting, let’s talk about it.

[00:47:54] But I didn’t want it to be another, uh, summit to where you were gonna spend, you know, 15 [00:48:00] minutes on each person sharing your story. Those are valuable and I’ve done many of those and love them. But I really just wanted to get to. , the making the money, the monetizing, the prospering, the understanding, the value, the, the making.

[00:48:15] That mindset shift, because I know it starts with how you feel, okay. And how you feel is going to affect how you speak and what you speak about. And I always teach my clients, Jennifer, it’s not so much what you. It’s how you say it. And so this is why this, this mindset and how you’re feeling is so important.

[00:48:43] Otherwise, what you put out there, people aren’t gonna resonate in the way that you and, and perceive it in the way that you want them. You know what I’m saying? Jen? Oh, yes, Yes. And oh, you, you are a master interviewer. I can’t wait. I

[00:49:00] can’t wait to see the other interviews that are coming online that you’re gonna have between November 17th and 19th.

[00:49:06] And, but I must say though, the biggest star, the most important person you can meet by showing up to this. Is Raven. Oh my goodness. You’ll make me cry, , because if you have not heard of Raven or met Raven, she is a mainstay in the podcasting industry. Everybody in the podcasting industry knows Raven. So come to the summit just to get to know Raven, and you will have a good time.

[00:49:33] You will learn a ton and you will get connected if you’re in Ravens universe. So come and join us in this summit. Oh, I thank you Jen and I, I gotta tell you guys, you already know Jennifer, so you know she brought it and she really did bring it. So you’re gonna be rooting, you’re gonna be like, That’s our girl.

[00:49:51] That’s our girl . So get ready. And I do wanna say one other thing you are gonna get when you register and the event starts, [00:50:00] you won’t get this until the actual day. It starts on the 17th. Uh, in your email you’ll get a little, um, link to where you can download your brochure. And it’ll have everybody in there when you know when, what day they’re coming on the time and all that.

[00:50:16] But don’t just cherry pick, right Jennifer? Don’t cherry pick and say, I want to see, hear Jennifer. I want to hear Les Brown. I mean, this is why we, we close down our regular programming on our radio station. We have a full 24 7 radio station with licensed music and all that. We’re shutting it down for those three.

[00:50:36] Because we want you guys to be able to listen from your car, listen on your phone. We’re shutting down our regular TV schedule and everything to put it out there. And I think, I’m not sure, but I think we may be the first. I think we might be the first person that I know of. Correct me if I’m wrong, Jennifer, that’s actually doing this on, on their social media page, on Facebook and LinkedIn [00:51:00] and also on, um, the radio network and also on three TV channels.

[00:51:07] I think we might be the first . I, I think so. That’s amazing. Yeah. That’s really amazing what you, And if it works out, we are gonna be offering it to other people to do, because I think it’s a great way to, cuz you know, you can’t really sit at a computer all day, you know? Yeah. But this way you can, you can be able to take the phone and, you know, you know, down, download iHeart app, plug it in your phone and, and search for Power Me Up Radio.

[00:51:33] You’ll get our link. Go there, plug it into your phone. It can go with. Or you can, if you’re at home, you can look at TV or you can go to the website. So we tried to think of everything and so we didn’t want you guys to miss any because it’s hard. People say, Well, who’s the best? And you know the, obviously the main big pee names come to your mind, but I gotta tell you, it is the ones in between.

[00:51:56] I think that’s really gonna surprise you. [00:52:00] Because they really brought it. And guess what? They’re people like us. They’re not the big wigs that have, you know, they got their thing going on, right? And you wanna learn from them. But what about learning from people like you? Mm-hmm. , you, you, you, me and Jen. You know people that are in the trenches, you know what I’m saying?

[00:52:19] Yeah. They’re in the trenches every day. You know, they’re struggling and they’re telling you what they struggled with and how they were able to get past that struggle to the money honey. To change a chain . Yay. That’s fantastic. So that’s just amazing. Lots of people really need this and they’re gonna be, have a good time.

[00:52:41] So thank you so much for being here today, Raven. Thank you. I’m so excited. Thank you all for listening and I gotta get back in the, in the community. I don’t think I even ever introduce myself. I signed up. While back. I don’t know. Probably during the, what? What did we just go through? Pandemic or something?[00:53:00]

[00:53:00] the guys, Hey, we’re coming out. The pandemic voting is over. It’s your time to shine. I’m gonna close with that. It’s to your time to come from the shadows to the spotlight and make you some money every step of the way. Turn your free podcast into a four, five, or six figure cash machine to change a chain.

[00:53:20] See you guys later. Bye bye. Thank you for listening to today’s interview. You can find all the links we mentioned today in the show notes www.womeninpodcasting.show

We’d love your follows, subscribe, and positive reviews. They help us to elevate women’s voices everywhere. I invite you to join our community in the Women in Podcasting Facebook group www.womeninpodcasting.group and the Women in Podcasting Network www.womeninpodcasting.net

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