Boost Listenership, Increase Accessibility & Amplify SEO with Jennifer Henczel
Transcripts are not just text versions of your content; they are versatile tools that enhance accessibility, elevate SEO, and fuel creative content repurposing strategies.
Learn how to:
- Generate transcripts from your audio or video.
- Infuse more interest into your show notes.
- Repurpose transcripts into descriptions.
- Amplify your content’s accessibility and visibility.
- Turn your podcast website into an seo magnet.
Jennifer Henczel is a Podcaster, Author, and Founder of the Women in Podcasting Network and Elevating You Club. Jennifer’s mission is to lift women’s voices and stories globally.
Jennifer Henczel is known for her ability to build inspiring, supportive and collaborative communities. Now, she helps others to monetize their message and generate extra income from their expertise for more impact and influence. She loves creating opportunities for women to connect and collaborate in meaningful ways.
Jennifer is an award winning leader and has won or been nominated for a number of awards. Most recently, she is the winner of the Innovator of the Year Award at the Quill Podcast Awards.
DAY 2 CHALLENGES:
(1.) Try out transcripts descript.com?lmref=uAB0_A and show us what you did with them in one of our groups below. That links is our Descript affiliate link and if you subscribe to their service, we will get a kickback. Your support helps us to keep events like this free and furthers our efforts to elevate women’s voices everywhere. We’ll put the link in the comments.
(2.) Fix mistakes or remove Ums, pauses and filler words. Try out the editing features in Descript. Show us what you did with them in one of our groups below:
Women in Podcasting group: https://www.facebook.com/groups/womeninpodcasting
Elevating Leaders Network group: https://www.facebook.com/groups/elevatingclub
About: Jennifer Henczel is a Podcaster, Author, Encouragement Coach, Founder of the Women in Podcasting Network and Elevating Leaders Club, and winner of the Innovator of the Year Award at the Quill Podcast Awards. Jennifer’s mission is to lift women’s voices and stories globally.
Community Builder: Jennifer Henczel is known for her ability to build inspiring, supportive and collaborative communities. She loves creating opportunities for women to connect and collaborate in meaningful ways.
Awards: Jennifer is an award winning leader and has won or been nominated for a number of awards. Most recently, she is the winner of the Innovator of the Year Award at the Quill Podcast Awards.
Podcaster: Jennifer Henczel’s podcasts include the Women in Podcasting Show, where you can get tips about podcasting and guesting at WomeninPodcasting.show and the Inspiring Influencers Show which she co-hosts with her husband, interviewing thought leaders about today’s top marketing and mindset strategies and you can find that at inspiring.show
Leader: Through her memberships and masterminds, Jennifer helps her members navigate through all the mindset and marketing options to create a client attraction system that works.
Collaborator: Jennifer has been involved in hundreds of collaborations and is often at the top of the leader boards as an affiliate and partner with top influencers like Tony Robins & Dean Graziosi, Melanie Benson, Serena Carcasol, Deirdre Tshien, Kimberly Crow, Michelle Abraham and many others.
Speaker: Jennifer has spoken at hundreds of live in-person events, in online lives, summits and on podcasts. Jennifer Henczel was the leader of the Women in Podcasting track at Podfest 2022, where her room was overflowing to the point they had to bring in more tables and chairs. It turned out to be the most popular and attended track of the conference.
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Descript Training Replays
I created this event, because I want to learn how to use Descript better myself. So, I gathered together a group of experts on the topic, and WOW! do they ever know their stuff.
What is Descript? Descript is the future of audio & video editing! Generate a transcript and edit your videos in the transcript. Yes, upload your audio or video, generate a transcript and then delete any unwanted word from within the transcript. It’s a new AI way of editing. It’s a HUGE time saver. Remove video backgrounds, filler words & background noise. Clone your voice. In one click. Use the power of AI & skip the hard part of editing videos.
Learn along with me, as I ask the questions that podcasters need to know to get the most out of Descript.
I’ve just been using the basic transcript function, which is amazing – what a time saver! But, I know there’s so much more in Descript for podcasters. Not only to save time, but to maximize production and ultimately attract more of my ideal audience to my podcast and show.
“Descript’s Podcast Revolution: Why Top Voices Are Switching”
with Deb Cole of Living in the Future
“Make Your Show Notes Shine and Uncover the Power of Transcripts“
with Jennifer Henczel of Women in Podcasting Network
“Your Secret Weapon for Editing Out “Ums” and Pauses in Your Podcast”
with Khadijah Phillips – BestiesIn Business Inc
“Crafting Engaging Social Media Posts for Your Podcast with Descript”
with Arielle Nissenblatt of Descript
“Create Podcast Video Clips in 3 Easy Steps”
with Simona Costantini of Costantinii Productions
“How to Create Your AI Voice Clone with Descript”
with Alicia Lyttle of Monetized Marketing LLC
“How to Bring Files into Descript from Squadcast”
with Arielle Nissenblatt of Descript
[00:00:00] Jennifer Henczel: Welcome everyone, Jennifer Hensel here of the Women in Podcasting Network. And today I want to help you make your show notes shine and uncover the power of transcripts with Descript, boost listenership, increase accessibility and amplify SEO. So we’re in Descript and we’re going to click new for new project and then video or audio project depending on which one you want to work with.
[00:00:37] We’re going to upload a file so that Descript can pull the transcript from that file. So it can be an audio or video file. I’m going to click add file. Now in this case, I’ve uploaded an MP3 file. You can also identify the name of the speaker by clicking speaker name, enter the name. So in this case, it’s me, Jennifer Hensel.
[00:00:59] Add my name [00:01:00] there and then done and it will put the name of the person beside the voice. So if you have more than one voice, when that little window shows up, you can choose one speaker, two speaker, three speaker and enter all the different speakers names. So right now it’s just creating the transcript and there we go.
[00:01:18] It just took a few seconds and now I’m going to click publish and in the publish area we’ll choose export and then transcript. And then choose what you want to include here. So speaker labels, I usually just include if it’s more than one speaker and then export. Now that transcript is saved in my computer and we’ll come over to the show notes and I’ll show you where I’ll put it in the show notes.
[00:01:47] So here are my show notes and this is how I do it. At the top, I have a video. If you don’t have a video, that’s okay. I then have the podcast audio, which I get from my podcast host. And for the video, I just get a script from YouTube. I put the [00:02:00] video script in there and then I put the audio script in here.
[00:02:03] And this here is a plugin that shows the different podcast platforms where people can find my podcast. And then I’ll put a description and some points. And then something about me. And if I have a guest, I’ll have a box for the guest as well, and all their contact information. So my listeners can connect with the guest.
[00:02:20] And then under that, I have some opt ins and lead magnets that people can join. And then you’ll see right here at the bottom, I’ll put the transcript. So let’s go take a look at how that works. So now I’m in the back office of my website in the blog post, and I’ll scroll to the bottom. So now I’m going to open that transcript.
[00:02:39] So now I’ve opened the transcript that I downloaded from Descript, and I’m going to go Ctrl A, which is copy all, and then Ctrl C for copy. And then right here in this block, I’m going to go paste. Control V. Those are the commands in a PC. Control A, Control C, and Control V for paste. So now you can see the transcript is pasted in [00:03:00] there.
[00:03:00] And then I will save that blog post. Now let’s go back to the show notes and I’ll click refresh. And there you go. You can see the transcript is right there. So let me go over some of the reasons why it’s so important to have that transcript in your show notes. So I use a WordPress site, as you can see, for my show notes, it’s basically just a blog post, but your host might have a solution for you where you can put your show notes, wherever you put your show notes.
[00:03:26] It’s good to have the transcript, and here are some reasons. First, To generate the description and key takeaways. So if you don’t have that description already, the transcript can help you. Let’s go take a look in AI and how that would work. So I’m here in chat, GBT, and I’m going to type in create show notes for this podcast episode.
[00:03:47] With key points, and make it 500 words or less. And then I pasted the transcript in after that prompt. Let’s see what it came up with. Yeah, so it gave some key points here, some point form. [00:04:00] And so then I can copy and paste that into the description of the show notes. So I’ll have the description, which is a concise overview of the episode.
[00:04:08] And then the transcript will go below, which has all the details and who said what. So that’s for generating the description and the key takeaways for the episode. The other reason is improved search engine optimization and visibility. Search engines crawl the text to understand the content. So when you include the transcript in your show notes, you’re providing a text based version of your audio content.
[00:04:31] It enhances the keyword optimization. The transcript is extra content. It allows you to naturally incorporate relevant keywords and phrases that your target audience might use when searching for content related to your podcast topic. The transcript also provides long form content, which keeps visitors on your site longer because they’ll read through or scan through and see if they want to listen to the podcast episode.
[00:04:57] And then of course, accessibility and [00:05:00] inclusivity. Transcripts make your content accessible to a wider audience, including those with hearing impairments. Transcripts ensure that everyone can consume and understand the valuable information you shared in your podcast episodes. So overall, including detailed episode transcripts in your show notes not only improves SEO, but also fosters inclusivity.
[00:05:23] It engages a broader audience and enhances the overall user experience. It’s a simple yet powerful strategy for maximizing the reach and impact of your podcast content. Thank you so much for watching and listening. You can find the video and the audio and the transcript for this episode at www.
[00:05:42] womeninpodcasting.net. See you next time.[00:06:00]